Education

Streamline Your Marketing Costs: Creating a Unified Marketing Message

Learn how to maximize your marketing spend to drive more customers to your store.

Presented by Glenn Pasch, CEO of PCG Digital Marketing

Date: Tuesday, January 27, 2015
Time: 10:00am - 1:00pm
Location: Center for Automotive Education & Training
15-30 Petracca Place, Whitestone NY 11357
GNYADA Member Fee: $85.00
Non-Member Fee: $150.00

This class will teach dealers to change their focuses regarding their marketing efforts and speak in terms of a Unified Marketing message.

Marketing silos are killing your business. Dealerships spend thousands upon thousands of dollars on marketing messages each month. The problem is that traditional marketing is not tied to digital marketing, which is not tied to on-site marketing.

Streamline Your Marketing Costs: Creating a Unified Marketing Message will teach attendees:

  • To understand that your message comes first.
  • Thinking in terms of managing the three ā€œOā€™sā€ of your marketing messages:
      o Offline marketing
      o Online marketing
      o Onsite marketing
  • How to tweak your message for each technology so you can leverage new media to grow your business

About the Instructor: Glenn Pasch is a trainer at heart. He is speaker, writer, coach and operations strategist as well as a customer service fanatic. Glenn has more than 20 years of experience with a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast-paced environments.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability results within each department.

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