Tactical Database Marketing

Learn to strategically target your marketing efforts to get the best results.

Presented by Jill Levy, Marketing Consultant, Naked Lime Marketing

This Seminar will teach you how to use all that customer data you’ve been collecting to drive sales and increase profits in sales, service, and parts. When is the last time your customers were in for service? Has it been more than a year? Two years? Does that customer still own that car? Recapture your lost customers with targeted and relevant messages sent through the right channel at the right time.

Tactical Database Marketing class will teach attendees:

• How the market today has changed and how those changes affect your current customers
• Why you need a clean database and how to get it
• Reasons why email blasts don’t work anymore
• Strategies to target your marketing to your database, sales, service, and parts
• What to look for in a service provider

About the Instructor: Jill Levy literally grew up in the car business. Jill started her career while in high school working part-time in Long Island auto dealerships. After college, Jill worked for a variety of dealerships as a DMS and BDC Director. She now works as a marketing consultant in Reynolds and Reynolds Naked Lime Marketing division.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability results within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register here