Effective Internet Lead Management Strategies

Presented by Stan Sher, Dealer eTraining

Every sales lead can be a revenue generating opportunity. Dealerships must have the right process and tools in place to make sure leads are properly guided towards the right sales opportunity. Effective Internet Lead Management Strategies will teach attendees the important business procedure that combines tools with techniques to enable effective leads generation, management and tracking of new sales prospects.

Effective Internet Lead Management Strategies will teach attendees to:

• Capture leads through various sources
• Assign new leads to sales persons based on specific criteria
• Separate the sales ready leads from the general inquiries
• Qualify leads to next stage based on the information captured in lead details
• Effectively nurture leads until they grow up to prospective buyers