Online Reputation Management

Presented by Stan Sher, Dealer eTraining

Date:February 15, 2012
Target Audience:Internet, Social Media, Marketing, e-Commerce Managers

Today's online resources give consumers more control over how and where they choose to conduct business. Online reviews are being displayed everywhere on searches on the internet allowing consumers to keep the general public aware of their purchase experience. This session will teach dealerships how to ask for reviews and increase their positive online reputation and use these tools in prospecting for more business. In addition, dealers will learn how to promote their reputation in their emails, advertising listings, and even use them as a close when negotiating for the appointment or the sale.

Online Reputation Management will teach attendees the following:

• How customers make buying decisions based on online reviews
• Interpret online reputation management statistics and metrics
• Learn where reviews are being written
• How to improve online reputation
• Successful strategies to properly solicit customers for reviews
• Utilizing email links to solicit positive reviews and social media
• Online reputation management skills as a rebuttal to customer objections

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